PAIDI is repeatedly Brand of the Century in 2025 – an honour that stands for brands of outstanding importance in Germany. This prestigious award has been presented for over a decade by an independent jury made up of experts from various industries and organised by publisher Dr Florian Langenscheidt and the ‘Die Zeit’ publishing group. The jury selects brands that are considered role models and pioneers in their field and that impress consumers with their consistent quality, innovation and trust. In the children’s furniture category, PAIDI is exemplary for sustainable, high-quality furniture that grows with children and accompanies them safely from infancy to teenage years.
The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.
The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.
The special feature of the selection process: The brands do not apply for the award – instead, they are proactively evaluated by the jury on the basis of category names. Or to put it another way: to the question “Which brand is representative of children’s furniture?” the experts’ answer was clear: “PAIDI.”
The evaluation also takes into account the history of the brand and its development. The PAIDI success story began in the 1930s with the PAIDI cot: The first mass-produced cot enabled toddlers to safely explore their surroundings thanks to removable bars. PAIDI thus quickly became synonymous with the baby cot.
PAIDI is still considered THE brand for children’s furniture today. The high level of trust was recognised at the ceremonial handover of the brand award: Dr Florian Langenscheidt presented Managing Director Roland Mayer and Head of Marketing Christina Pfeil with the award in Berlin at the beginning of 2022.
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