PAIDI is Brand of the Century 2025 - Award for quality and innovation in children's furniture

PAIDI is repeatedly Brand of the Century in 2025 – an honour that stands for brands of outstanding importance in Germany. This prestigious award has been presented for over a decade by an independent jury made up of experts from various industries and organised by publisher Dr Florian Langenscheidt and the ‘Die Zeit’ publishing group. The jury selects brands that are considered role models and pioneers in their field and that impress consumers with their consistent quality, innovation and trust. In the children’s furniture category, PAIDI is exemplary for sustainable, high-quality furniture that grows with children and accompanies them safely from infancy to teenage years.

 

What does ‘Brand of the Century’ mean?

The ‘Brand of the Century’ award recognises German brands that are representative of their product category and enjoy a special status in the minds of consumers. The winners are presented in the publication ‘German Standards – Brands of the Century’, which provides an overview of traditional German brands. These are brands that not only play a pioneering role in their segment, but also impress with their longevity and innovative strength.

PAIDI: Quality and trust for generations

PAIDI has been developing children’s furniture that fulfils the highest standards of safety, ergonomics and design since the 1930s. The first product was a mass-produced cot that offered parents and children a safe sleeping environment with its removable rungs. Since then, PAIDI has continued to develop and today offers an extensive range of children’s furniture that grows with the child and meets the needs of modern families. Being voted Brand of the Century once again recognises PAIDI’s commitment to quality and durability in all furniture ranges that accompany children into their teenage years.

The selection criteria for the ‘Brand of the Century’ award

The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.

Why PAIDI remains Brand of the Century

The ‘Brand of the Century’ award is based on strict criteria that do not allow self-application. The jury scrutinises potential brands on criteria such as brand tradition, brand strength and the ability to create sustainable value. The selection is based on an in-depth assessment of product quality, innovative strength and the trust that has been built up in the brand over the years.

PAIDI is Brand of the Century

 

From the nursery straight into the publication of the century

PAIDI has been named “Brand of the Century” by the renowned publishing group “Die ZEIT” and the publisher Dr Florian Langenscheidt. The book series is dedicated to the “royal class” of German brands – and illustrates the significance and importance of the PAIDI brand.

What do BMW, Hipp and PAIDI have in common? All three are brands with a special product idea and high charisma that convey orientation and assure brand quality in a unique way. This selection of German brands, chosen according to strict criteria, is presented in the 2022 edition of the book volume “German Standards – Brands of the Century”.

The special feature of the selection process: The brands do not apply for the award – instead, they are proactively evaluated by the jury on the basis of category names. Or to put it another way: to the question “Which brand is representative of children’s furniture?” the experts’ answer was clear: “PAIDI.”

The evaluation also takes into account the history of the brand and its development. The PAIDI success story began in the 1930s with the PAIDI cot: The first mass-produced cot enabled toddlers to safely explore their surroundings thanks to removable bars. PAIDI thus quickly became synonymous with the baby cot.

PAIDI is still considered THE brand for children’s furniture today. The high level of trust was recognised at the ceremonial handover of the brand award: Dr Florian Langenscheidt presented Managing Director Roland Mayer and Head of Marketing Christina Pfeil with the award in Berlin at the beginning of 2022.

PAIDI stands for quality, safety and sustainability

PAIDI represents tested safety

Our PAIDI furniture, which is tested according to the standards for children’s furniture, carries the GS label. This is regarded as the most reliable guarantee for the functional and overall safety (of furniture and consumer goods) and is awarded by independent test centres approved by the Federal Ministry.

PAIDI carries the RAL quality mark

With the “Golden M”, the German Furniture Quality Association (DGM) awards a label which is only given to furniture that has been thoroughly tested. It must be stable, safe, durable and well made – and also meet the highest standards in terms of health.

PAIDI bears the Blue Angel

PAIDI furniture are so low in emissions that they are allowed to carry the Blue Angel eco-label.

PAIDI uses non-toxic lacquers

DIN 53160 and EN 71-3 are among the strictest standards. Lacquers which meet these standards are normally used for children’s toys which are especially often put in the hand or into the mouth.

PAIDI is low in emissions

PAIDI furniture is particularly good at producing low emissions. Therefore, they have been classified in the best emission class “A” by the German Furniture Quality Association. *
* The collections/models marked with the emission label fulfil the requirements in order to be awarded the emission label of the Deutsche Gütegemeinschaft Möbel e.V. in the respective category.

PAIDI is climate neutral

PAIDI has been the first children’s furniture manufacturer to produce in a climate-neutral way since 2016. The company has reduced all emissions and made them climate neutral. Such as direct emissions caused by combustion in the heating system, or indirect emissions caused by the procurement of electricity. PAIDI also supports projects for reforestation and the expansion of regenerative energies, thus achieving the highest level of the climate pact of the German Furniture Quality Association (DGM). More information can be found here: www.klimaneutral-dgm.de

PAIDI gets involved

PAIDI is part of the “Alliance for Development and Climate”, which was presented as the German contribution at the beginning of the United Nations World Climate Conference in December 2018. We are also committed to advancing the measures of the 2030 Agenda for Climate Protection in the best possible way.

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